Customer stories that speaks for itself
Concrete results from companies that have transformed their quoting process with Configo.
79%
Faster quotes (42 → 8:40 min)
162.375 kr
Saved per year
433 timer
Freed up per year (11.7 weeks)
< 4 timer
Response time (from 1–3 days)
Case Study
Customized access solutions for industry and construction
Founded in 1996 in Ringsted. With more than 25 years of experience, Alulock owns the entire supply chain — from design and production to assembly — and delivers tailored access solutions for industry and construction across Scandinavia.
The Challenge
Alulock used an ERP system and Excel sheets on a daily basis to prepare quotations. Complex product configurations with many variables — materials, dimensions, standards and surface treatment — led to long quotation times, pricing errors and inconsistent pricing.
- Each quotation took 42 minutes to prepare manually
- 15 offers/week = over 10 hours weekly spent on quote work
- Manual calculations with many variables: materials, standards, dimensions, surface treatment
- Response times of 1–3 days cost orders
- Risk of pricing errors in complex configurations
The solution
With Configo CPQ, Alulock got a complete solution for configuration, pricing and quote generation — tailored to their access solutions within industry and construction.
- Rule engine with complete product rules and pricing logic
- All quote variables digitized in one system
- Quote templates adapted to Alulock's brand
- Automatic price calculation with correct prices every time
- Ready-made quote documents generated with one click
See Alulock use Configo
Before and after Configo
A direct comparison of Alulock's quoting process before and after implementing Configo CPQ.
| Area | Before Configo | With Configo |
|---|---|---|
| Time per quote | 42 minutes | 8 min 40 sec |
| Weekly time spent | 10+ hours | 2 hours |
| Annual time consumption | 546 hours | 113 hours |
| Pricing | Manually in Excel / ERP | Automatic rules engine |
| Quote formatting | Manual setup | Branded templates with one click |
| Customer response time | 1–3 days | Same day (< 4 hours) |
"Configo har fuldstændig forandret vores tilbudsproces. Vores sælgere genererer nu fejlfrie tilbud på få minutter, og kunderne kan visuelt se den løsning de får, hvilket virkelig gør en forskel når vores tilbud sammenlignes med konkurrenternes."
Jesper Lonardi
Director, Alulock
Professional quotes win more orders
Visually appealing quotes with product images and branded layout make a significant difference in competitive situations.
ERP / Excel quotes
17.5%
quote-to-order rate
- Clean price lines without visual context
- No product images or visualizations
- Difficult to differentiate from competitors
Configo CPQ quotes
33%
quote-to-order rate
- Branded layout with professional design
- Product images and visualizations included
- Integrated upselling and add-ons in the quote
780 quotes/year → 137 won (ERP) vs. 257 won (Configo) = +120 extra orders
120 extra orders × DKK 22,400 =
+DKK 2.7 million extra revenue/year
Solutions in Practice
See examples of Alulock’s customized access solutions for industry and construction.
The double impact
Configo gives Alulock a double impact: the time savings of DKK 162,375/year free up resources, while the professional quote format nearly doubles the order share and generates DKK 2.7 million in additional revenue annually. Together, a transformative effect on the bottom line.
How to get started
From first meeting to go-live in typically 4–8 weeks.
Step 1
Needs assessment
We map your products, rules and pricing logic in close collaboration.
Step 2
Configuration & testing
We build your configurator and test it together with your team.
Step 3
Go-live & onboarding
Your salespeople are ready to use the system within a few weeks.
Do you want to achieve similar results?
Book a demo and see how Configo can transform your quotation process.